The launch of Toca Hair Salon 3 follows the rollout of the company’s subscription-based Toca TV service in 150 countries in October. Since their release in 2011, the Toca Hair Salon apps have reached close to 40 million downloads. The app will continue to focus on having a gender-neutral aesthetic. Plus, any character can grow a beard that can be styled, and there are more advanced hair-coloring tools like dip-dye and fade, new backdrops. Toca Hair Salon 4 is the fourth installment of Toca Boca’s hair salon franchise under the Toca universe. The app also introduces new hair types, including naturally kinky hair, which adds to the diversity of the game. Released in 2020 as part of Toca Boca’s iconic Toca franchise, Toca Hair Salon 4 is one of the better hair salon simulations in the freemium market. It allows kids to style dozens of different characters’ hair, as well as dogs, Santa Claus and pictures of themselves. Released today for iOS, Google Play and Amazon, the US$2.99 app marks the company’s most diverse children’s hair app -and Toca is the only brand to have gender-neutral hair apps. But the Spin Master-owned company’s new Toca Hair Salon 3 is getting a bit more real. With 36 apps and counting, children’s mobile developer Toca Boca has built its reputation around supporting open-ended, imaginative play.
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